Robert Ripley

First Cartoon Ripley Publishing National Anthem Step Right Up Snoopy's Debut Most Popular Man Around the World World Firsts undefined undefined

The adventures of Robert Ripley and his quest to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!

Learn About Ripley
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Ripley's Cartoon of the Day

May 18, 2026

Cartoon of the Day

In 2024, Illinois resident Tony Piraino did 26,100 squats in 24 hours!

Ripley's Cartoon of the Day

Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.