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The adventures of Robert Ripley and his quest to uncover the unbelievable are to thank for the Believe It or Not! brand we know and love today — even a few notable moments in American history!
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May 18, 2026
In 2024, Illinois resident Tony Piraino did 26,100 squats in 24 hours!
Robert Ripley began the Believe It or Not! cartoon in 1918. Today, it continues uninterrupted as the world’s longest-running syndicated cartoon.